Chalk and cheese
These last two campaigns have been incredibly different. On the one hand we had an all out attempt to get everyman and his dog to download the single, and on the other hand we had a distinct instruction to only purchase if we liked the track. On the one hand a legendary Christian rock group that most church goers would have heard of, and on the other, a new artist that, although having great exposure leading up to the release, was relatively unknown. On the one hand a song that rocketed to number 4, and on the other, one that only just broke into the top 20 of Radio 1's dance chart. But does a chart position determine the success of a campaign? Well, on the one hand, the Facebook page is about getting Christian music to 'top' the charts - so on that account many would say 'no'. But on the other hand I believe there was actually success - in obedience.




